Why go into business for yourself? The United States is now officially in a recession. What are you doing or thinking of doing to change the income stream in your household? With the unemployment rate rising quickly many Americans are thinking of diversifying their income. There are thousands of Americans that are willing to live up to the label ‘Entrepreneur’, the question is how will they use their talent?
Author of The One Minute Entrepreneur, Ken Blanchard states, “There are two big populations interested in entrepreneurship. The first is young people, the Y generation. They’ve seen their parents be loyal corporate workers and be downsized and right-sized and outsized. The other group is the baby-boomers. They’re being told that they should retire, but if they retire they’ll die. So they’re starting companies.”
Traditional Business: A recent survey showed that 72 percent of Americans dream of starting their own business. Maybe you are one of them, but like most Americans you may not have the capital to start a business. For example purchasing a Quizno’s franchise would make you a business owner but you would need $188,000+ just to get started. Don’t have that kind of cash lying around?
Enter the Network Marketing Business Opportunity: How can an average family own their own business in the current economy? One avenue is a network marketing business. The appeal of the Network Marketing business is not just the low cost to get started, it’s also the long term results. The goal of most network marketers is to eventually get to the point where they can sit back and enjoy their hard work. That is called Residual Income. There are many ways to generate a residual income. One common way is writing a popular book. The residual income is generated from the sale of the book and you receive a check (even though you were not there to personally sell the book).
Of course, not all of us are going to write that best selling book and these days we don’t have to in order to generate a residual income. That is because of Network Marketing. Now we have a tool that the average person can use and be successful with. Of course when I say ‘average’ I do not mean ‘lazy’. And unfortunately many people are presented with a network marketing opportunity in a way that encourages laziness. ‘You can make money without doing anything!’ is a nice thought, but highly inaccurate. In order to succeed you have to go into it with the pride and work ethics that you would apply to the Quizno’s Franchise you passed up that would have cost you almost $200k.
BE a Business Owner. It will take commitment and determination in time, money (marketing budget) and consistent action from you to build and market your business. If your serious about making this your life style, to have the ability to call your own shots, then take the time to really learn how to be professional! This is why the right network marketing company is not only necessary but vitally important to your future success. You have to choose something that inspires you, a service or a product that you truly feel will benefit others. When you are in business to educate others, to help them, and not just yourself, you will be perceived as a professional. If you choose a product or service you do not believe in you are just another sales person.
Your Own Personal Accountability: Our human nature is to achieve the greatest results with the least amount of energy expended. Think about it, by carrying over our employee mentality into our business, we our setting ourselves up for failure.
When you want to call your own shots, be your own boss, you had better show up for work. There is not going to be someone there standing over you holding you accountable, that’s your job now!